{"version":"https://jsonfeed.org/version/1","title":"Concept PR","home_page_url":"https://conceptpr.mx","description":"Concept PR","author":{"name":"Concept PR"},"items":[{"id":"https://conceptpr.mx/opini%C3%B3n-y-an%C3%A1lisis-1/f/el-pasivo-m%C3%A1s-caro","html_content":"<img src=\"https://img1.wsimg.com/isteam/ip/42fd8b3b-e2fc-4f28-b7d9-ec94dec2b5bc/Captura%20de%20pantalla%202026-07-11%20a%20la(s)%2018.16.5.png\"/><p>Por: José Luis Guisa</p>","url":"https://conceptpr.mx/opini%C3%B3n-y-an%C3%A1lisis-1/f/el-pasivo-m%C3%A1s-caro","title":"El pasivo más caro","summary":"Por: José Luis Guisa","date_modified":"2026-07-12T00:25:19Z"},{"id":"https://conceptpr.mx/opini%C3%B3n-y-an%C3%A1lisis-1/f/el-d%C3%ADa-que-la-ia-me-trajo-mi-primer-cliente","html_content":"<img src=\"https://img1.wsimg.com/isteam/ip/42fd8b3b-e2fc-4f28-b7d9-ec94dec2b5bc/Captura%20de%20pantalla%202026-07-06%20a%20la(s)%209.44.17.png\"/><p>Por: José Luis Guisa</p>","url":"https://conceptpr.mx/opini%C3%B3n-y-an%C3%A1lisis-1/f/el-d%C3%ADa-que-la-ia-me-trajo-mi-primer-cliente","title":"El día que la IA me trajo mi primer cliente","summary":"Por: José Luis Guisa","date_modified":"2026-07-06T15:46:47Z"},{"id":"https://conceptpr.mx/opini%C3%B3n-y-an%C3%A1lisis-1/f/ruido-caro","html_content":"<img src=\"https://img1.wsimg.com/isteam/ip/42fd8b3b-e2fc-4f28-b7d9-ec94dec2b5bc/Captura%20de%20pantalla%202026-06-28%20a%20la(s)%2011.03.3.png\"/><p>Por: José Luis Guisa</p>","url":"https://conceptpr.mx/opini%C3%B3n-y-an%C3%A1lisis-1/f/ruido-caro","title":"Ruido caro","summary":"Por: José Luis Guisa","date_modified":"2026-06-28T17:04:52Z"},{"id":"https://conceptpr.mx/opini%C3%B3n-y-an%C3%A1lisis-1/f/%C2%BFa-qui%C3%A9n-escuchar-cuando-uno-dice-calla-y-otro-dice-habla","html_content":"<img src=\"https://img1.wsimg.com/isteam/ip/42fd8b3b-e2fc-4f28-b7d9-ec94dec2b5bc/Captura%20de%20pantalla%202026-06-20%20a%20la(s)%2019.26.0.png\"/><p>Por: José Luis Guisa</p>","url":"https://conceptpr.mx/opini%C3%B3n-y-an%C3%A1lisis-1/f/%C2%BFa-qui%C3%A9n-escuchar-cuando-uno-dice-calla-y-otro-dice-habla","title":"¿A quién escuchar cuando uno dice \"Calla\" y otro dice \"Habla\"?","summary":"Por: José Luis Guisa","date_modified":"2026-06-21T03:09:27Z"},{"id":"https://conceptpr.mx/opini%C3%B3n-y-an%C3%A1lisis-1/f/cuando-la-licencia-social-vale-m%C3%A1s-que-cualquier-permiso","html_content":"<img src=\"https://img1.wsimg.com/isteam/ip/42fd8b3b-e2fc-4f28-b7d9-ec94dec2b5bc/Captura%20de%20pantalla%202026-06-13%20a%20la(s)%2011.20.0.png\"/><p>Por: José Luis Guisa</p>","url":"https://conceptpr.mx/opini%C3%B3n-y-an%C3%A1lisis-1/f/cuando-la-licencia-social-vale-m%C3%A1s-que-cualquier-permiso","title":"Cuando la licencia social vale más que cualquier permiso","summary":"Por: José Luis Guisa","date_modified":"2026-06-13T17:25:06Z"},{"id":"https://conceptpr.mx/opini%C3%B3n-y-an%C3%A1lisis-1/f/la-diferencia-entre-quien-ya-lleg%C3%B3-y-quien-se-queda","html_content":"<img src=\"https://img1.wsimg.com/isteam/ip/42fd8b3b-e2fc-4f28-b7d9-ec94dec2b5bc/Captura%20de%20pantalla%202026-06-07%20a%20la(s)%2014.08.4.png\"/><p>Por: José Luis Guisa</p>","url":"https://conceptpr.mx/opini%C3%B3n-y-an%C3%A1lisis-1/f/la-diferencia-entre-quien-ya-lleg%C3%B3-y-quien-se-queda","title":"La diferencia entre quien ya llegó y quien se queda","summary":"Por: José Luis Guisa","date_modified":"2026-06-07T20:14:20Z"},{"id":"https://conceptpr.mx/opini%C3%B3n-y-an%C3%A1lisis-1/f/zara-vs-nike-el-algoritmo-detr%C3%A1s-del-%C3%A9xito","html_content":"<img src=\"https://img1.wsimg.com/isteam/ip/42fd8b3b-e2fc-4f28-b7d9-ec94dec2b5bc/Captura%20de%20pantalla%202026-06-07%20a%20la(s)%2010.58.0.png\"/><p>Por: Fabiola Maza</p>","url":"https://conceptpr.mx/opini%C3%B3n-y-an%C3%A1lisis-1/f/zara-vs-nike-el-algoritmo-detr%C3%A1s-del-%C3%A9xito","title":"Zara vs Nike: el algoritmo detrás del éxito","summary":"Por: Fabiola Maza","date_modified":"2026-06-07T17:04:15Z"},{"id":"https://conceptpr.mx/opini%C3%B3n-y-an%C3%A1lisis-1/f/el-experimento-que-nadie-vi%C3%B3-venir","html_content":"<img src=\"https://img1.wsimg.com/isteam/ip/42fd8b3b-e2fc-4f28-b7d9-ec94dec2b5bc/Captura%20de%20pantalla%202026-06-04%20a%20la(s)%209.14.40.png\"/><p>Por: Fabiola Maza</p>","url":"https://conceptpr.mx/opini%C3%B3n-y-an%C3%A1lisis-1/f/el-experimento-que-nadie-vi%C3%B3-venir","title":"El experimento que nadie vió venir","summary":"Por: Fabiola Maza","date_modified":"2026-06-04T15:19:15Z"},{"id":"https://conceptpr.mx/opini%C3%B3n-y-an%C3%A1lisis-1/f/la-reputaci%C3%B3n-de-tu-empresa-se-est%C3%A1-construyando-sin-ti","html_content":"<img src=\"https://img1.wsimg.com/isteam/ip/42fd8b3b-e2fc-4f28-b7d9-ec94dec2b5bc/Captura%20de%20pantalla%202026-06-04%20a%20la(s)%209.00.25.png\"/><p>Por: José Luis Guisa</p>","url":"https://conceptpr.mx/opini%C3%B3n-y-an%C3%A1lisis-1/f/la-reputaci%C3%B3n-de-tu-empresa-se-est%C3%A1-construyando-sin-ti","title":"La reputación de tu empresa se está construyando sin ti","summary":"Por: José Luis Guisa","date_modified":"2026-06-04T15:06:47Z"},{"id":"https://conceptpr.mx/opini%C3%B3n-y-an%C3%A1lisis-1/f/lujo-silencioso-y-relevo-generacional-redefinen-la-alta-gama","html_content":"<img src=\"https://img1.wsimg.com/isteam/ip/42fd8b3b-e2fc-4f28-b7d9-ec94dec2b5bc/Captura%20de%20pantalla%202026-05-28%20a%20la(s)%208.46.04.png\"/><p>Por: Fabiola Maza</p>","url":"https://conceptpr.mx/opini%C3%B3n-y-an%C3%A1lisis-1/f/lujo-silencioso-y-relevo-generacional-redefinen-la-alta-gama","title":"Lujo Silencioso y Relevo Generacional Redefinen la Alta Gama","summary":"Por: Fabiola Maza","date_modified":"2026-05-28T14:50:08Z"},{"id":"https://conceptpr.mx/opini%C3%B3n-y-an%C3%A1lisis-1/f/las-oportunidades-que-no-llegan-en-un-brief","html_content":"<img src=\"https://img1.wsimg.com/isteam/ip/42fd8b3b-e2fc-4f28-b7d9-ec94dec2b5bc/Captura%20de%20pantalla%202026-05-20%20a%20la(s)%2016.59.5.png\"/><p>Por José Luis Guisa</p>","url":"https://conceptpr.mx/opini%C3%B3n-y-an%C3%A1lisis-1/f/las-oportunidades-que-no-llegan-en-un-brief","title":"Las oportunidades que no llegan en un brief","summary":"Por José Luis Guisa","date_modified":"2026-05-20T23:10:47Z"},{"id":"https://conceptpr.mx/opini%C3%B3n-y-an%C3%A1lisis-1/f/lecciones-del-mv-hondius","html_content":"<img src=\"https://img1.wsimg.com/isteam/ip/42fd8b3b-e2fc-4f28-b7d9-ec94dec2b5bc/Captura%20de%20pantalla%202026-05-16%20a%20la(s)%2018.55.4.png\"/><p>Por: José Luis Guisa</p>","url":"https://conceptpr.mx/opini%C3%B3n-y-an%C3%A1lisis-1/f/lecciones-del-mv-hondius","title":"Lecciones del MV Hondius","summary":"Por: José Luis Guisa","date_modified":"2026-05-17T01:21:30Z"},{"id":"https://conceptpr.mx/opini%C3%B3n-y-an%C3%A1lisis-1/f/el-d%C3%ADa-que-pepsi-perdi%C3%B3-ganando-naci%C3%B3-la-nueva-comunicaci%C3%B3n","html_content":"<img src=\"https://img1.wsimg.com/isteam/ip/42fd8b3b-e2fc-4f28-b7d9-ec94dec2b5bc/Captura%20de%20pantalla%202026-05-09%20a%20la(s)%2015.57.0.png\"/><p>Por: José Luis Guisa</p>","url":"https://conceptpr.mx/opini%C3%B3n-y-an%C3%A1lisis-1/f/el-d%C3%ADa-que-pepsi-perdi%C3%B3-ganando-naci%C3%B3-la-nueva-comunicaci%C3%B3n","title":"El día que Pepsi perdió ganando, nació la nueva comunicación","summary":"Por: José Luis Guisa","date_modified":"2026-05-09T22:46:22Z"},{"id":"https://conceptpr.mx/opini%C3%B3n-y-an%C3%A1lisis-1/f/el-vocero-la-inseguridad-y-construir-reputaci%C3%B3n","html_content":"<img src=\"https://img1.wsimg.com/isteam/ip/42fd8b3b-e2fc-4f28-b7d9-ec94dec2b5bc/CONCEPTPR.png\"/><p>Por: José Luis Guisa</p>","url":"https://conceptpr.mx/opini%C3%B3n-y-an%C3%A1lisis-1/f/el-vocero-la-inseguridad-y-construir-reputaci%C3%B3n","title":"El vocero, la inseguridad y construir reputación","summary":"Por: José Luis Guisa","date_modified":"2026-05-06T01:35:57Z"},{"id":"https://conceptpr.mx/opini%C3%B3n-y-an%C3%A1lisis-1/f/tres-respuestas-o-tu-renuncia","html_content":"<img src=\"https://img1.wsimg.com/isteam/ip/42fd8b3b-e2fc-4f28-b7d9-ec94dec2b5bc/Captura%20de%20pantalla%202026-04-18%20a%20la(s)%2014.24.0.png\"/><p>Por: José Luis Guisa</p>","url":"https://conceptpr.mx/opini%C3%B3n-y-an%C3%A1lisis-1/f/tres-respuestas-o-tu-renuncia","title":"Tres respuestas o tu renuncia...","summary":"Por: José Luis Guisa","date_modified":"2026-04-18T20:39:44Z"},{"id":"https://conceptpr.mx/opini%C3%B3n-y-an%C3%A1lisis-1/f/%C2%BFpor-qu%C3%A9-cuanta-m%C3%A1s-ia-usamos-m%C3%A1s-sed-de-humanidad-tenemos","html_content":"<img src=\"https://img1.wsimg.com/isteam/ip/42fd8b3b-e2fc-4f28-b7d9-ec94dec2b5bc/Captura%20de%20pantalla%202026-04-12%20a%20la(s)%209.53.16.png\"/><p>Por: Fabiola Maza</p>","url":"https://conceptpr.mx/opini%C3%B3n-y-an%C3%A1lisis-1/f/%C2%BFpor-qu%C3%A9-cuanta-m%C3%A1s-ia-usamos-m%C3%A1s-sed-de-humanidad-tenemos","title":"¿Por qué cuanta más IA usamos, más sed de humanidad tenemos?","summary":"Por: Fabiola Maza","date_modified":"2026-04-12T15:58:44Z"},{"id":"https://conceptpr.mx/opini%C3%B3n-y-an%C3%A1lisis-1/f/el-costo-est%C3%A1-en-la-respuesta","html_content":"<img src=\"https://img1.wsimg.com/isteam/ip/42fd8b3b-e2fc-4f28-b7d9-ec94dec2b5bc/Captura%20de%20pantalla%202026-04-11%20a%20la(s)%2017.57.3.png\"/><p>Por: José Luis Guisa</p>","url":"https://conceptpr.mx/opini%C3%B3n-y-an%C3%A1lisis-1/f/el-costo-est%C3%A1-en-la-respuesta","title":"El costo está en la respuesta","summary":"Por: José Luis Guisa","date_modified":"2026-04-12T00:13:56Z"},{"id":"https://conceptpr.mx/opini%C3%B3n-y-an%C3%A1lisis-1/f/have-a-break-have-a-crisis","html_content":"<img src=\"https://img1.wsimg.com/isteam/ip/42fd8b3b-e2fc-4f28-b7d9-ec94dec2b5bc/Captura%20de%20pantalla%202026-04-05%20a%20la(s)%2011.25.0.png\"/><p>Por: José Luis Guisa</p>","url":"https://conceptpr.mx/opini%C3%B3n-y-an%C3%A1lisis-1/f/have-a-break-have-a-crisis","title":"Have a break! Have a ... crisis","summary":"Por: José Luis Guisa","date_modified":"2026-04-05T17:38:30Z"},{"id":"https://conceptpr.mx/opini%C3%B3n-y-an%C3%A1lisis-1/f/percepci%C3%B3n-el-otro-frente-en-las-disputas-internacionales","html_content":"<img src=\"https://img1.wsimg.com/isteam/ip/42fd8b3b-e2fc-4f28-b7d9-ec94dec2b5bc/Captura%20de%20pantalla%202026-03-25%20a%20la(s)%208.42.02.png\"/><p>Por: Zulma Carballo</p>","url":"https://conceptpr.mx/opini%C3%B3n-y-an%C3%A1lisis-1/f/percepci%C3%B3n-el-otro-frente-en-las-disputas-internacionales","title":"Percepción: el otro frente en las disputas internacionales","summary":"Por: Zulma Carballo","date_modified":"2026-03-25T14:46:59Z"},{"id":"https://conceptpr.mx/opini%C3%B3n-y-an%C3%A1lisis-1/f/sin-abolengo-pero-con-storytelling-lecciones-de-alta-relojer%C3%ADa","html_content":"<img src=\"https://img1.wsimg.com/isteam/ip/42fd8b3b-e2fc-4f28-b7d9-ec94dec2b5bc/Captura%20de%20pantalla%202026-03-21%20a%20la(s)%2015.43.1.png\"/><p>Por José Luis Guisa</p>","url":"https://conceptpr.mx/opini%C3%B3n-y-an%C3%A1lisis-1/f/sin-abolengo-pero-con-storytelling-lecciones-de-alta-relojer%C3%ADa","title":"Sin abolengo pero con storytelling: Lecciones de alta relojería","summary":"Por José Luis Guisa","date_modified":"2026-03-21T21:53:54Z"},{"id":"https://conceptpr.mx/opini%C3%B3n-y-an%C3%A1lisis-1/f/un-segundo-fuera-del-gui%C3%B3n","html_content":"<img src=\"https://img1.wsimg.com/isteam/ip/42fd8b3b-e2fc-4f28-b7d9-ec94dec2b5bc/Captura%20de%20pantalla%202026-03-13%20a%20la(s)%2015.38.3.png\"/><p>Por: José Luis Guisa</p>","url":"https://conceptpr.mx/opini%C3%B3n-y-an%C3%A1lisis-1/f/un-segundo-fuera-del-gui%C3%B3n","title":"Un segundo fuera del guión","summary":"Por: José Luis Guisa","date_modified":"2026-03-13T21:49:20Z"},{"id":"https://conceptpr.mx/opini%C3%B3n-y-an%C3%A1lisis-1/f/el-problema-no-es-tu-producto-es-tu-narrativa","html_content":"<img src=\"https://img1.wsimg.com/isteam/ip/42fd8b3b-e2fc-4f28-b7d9-ec94dec2b5bc/Captura%20de%20pantalla%202026-03-08%20a%20la(s)%2013.02.5.png\"/><p>Por: José Luis Guisa</p>","url":"https://conceptpr.mx/opini%C3%B3n-y-an%C3%A1lisis-1/f/el-problema-no-es-tu-producto-es-tu-narrativa","title":"El problema no es tu producto, es tu narrativa","summary":"Por: José Luis Guisa","date_modified":"2026-03-08T19:16:33Z"},{"id":"https://conceptpr.mx/opini%C3%B3n-y-an%C3%A1lisis-1/f/no-gana-el-primero-gana-el-que-cuenta-la-historia","html_content":"<img src=\"https://img1.wsimg.com/isteam/ip/42fd8b3b-e2fc-4f28-b7d9-ec94dec2b5bc/Captura%20de%20pantalla%202026-03-01%20a%20la(s)%2012.48.2.png\"/><p>Por: José Luis Guisa</p>","url":"https://conceptpr.mx/opini%C3%B3n-y-an%C3%A1lisis-1/f/no-gana-el-primero-gana-el-que-cuenta-la-historia","title":"No gana el primero, gana el que cuenta la historia","summary":"Por: José Luis Guisa","date_modified":"2026-03-01T19:03:31Z"},{"id":"https://conceptpr.mx/opini%C3%B3n-y-an%C3%A1lisis-1/f/confundir-comunicaci%C3%B3n-con-maquillaje","html_content":"<img src=\"https://img1.wsimg.com/isteam/ip/42fd8b3b-e2fc-4f28-b7d9-ec94dec2b5bc/Captura%20de%20pantalla%202026-02-22%20a%20la(s)%2011.39.4.png\"/><p>Por: José Luis Guisa</p>","url":"https://conceptpr.mx/opini%C3%B3n-y-an%C3%A1lisis-1/f/confundir-comunicaci%C3%B3n-con-maquillaje","title":"Confundir comunicación con maquillaje","summary":"Por: José Luis Guisa","date_modified":"2026-02-22T17:53:45Z"},{"id":"https://conceptpr.mx/opini%C3%B3n-y-an%C3%A1lisis-1/f/cuando-todos-tienen-raz%C3%B3n-unidad-vulgaridad-provocaci%C3%B3n","html_content":"<img src=\"https://img1.wsimg.com/isteam/ip/42fd8b3b-e2fc-4f28-b7d9-ec94dec2b5bc/Captura%20de%20pantalla%202026-02-15%20a%20la(s)%2011.52.0.png\"/><p>Por: José Luis Guisa</p>","url":"https://conceptpr.mx/opini%C3%B3n-y-an%C3%A1lisis-1/f/cuando-todos-tienen-raz%C3%B3n-unidad-vulgaridad-provocaci%C3%B3n","title":"Cuando todos tienen razón: unidad, vulgaridad, provocación","summary":"Por: José Luis Guisa","date_modified":"2026-02-15T18:01:11Z"},{"id":"https://conceptpr.mx/opini%C3%B3n-y-an%C3%A1lisis-1/f/los-retos-del-nuevo-ceo-de-disney","html_content":"<img src=\"https://img1.wsimg.com/isteam/ip/42fd8b3b-e2fc-4f28-b7d9-ec94dec2b5bc/Captura%20de%20pantalla%202026-02-05%20a%20la(s)%2017.24.3.png\"/><p>Por: José Luis Guisa</p>","url":"https://conceptpr.mx/opini%C3%B3n-y-an%C3%A1lisis-1/f/los-retos-del-nuevo-ceo-de-disney","title":"Los retos del nuevo CEO de Disney","summary":"Por: José Luis Guisa","date_modified":"2026-02-05T23:31:38Z"},{"id":"https://conceptpr.mx/opini%C3%B3n-y-an%C3%A1lisis-1/f/la-copa-del-mundo-2026-el-juego-de-la-reputaci%C3%B3n-marca-pa%C3%ADs","html_content":"<img src=\"https://img1.wsimg.com/isteam/ip/42fd8b3b-e2fc-4f28-b7d9-ec94dec2b5bc/Captura%20de%20pantalla%202026-02-03%20a%20la(s)%2012.12.2.png\"/><p>Por: José Luis Guisa</p>","url":"https://conceptpr.mx/opini%C3%B3n-y-an%C3%A1lisis-1/f/la-copa-del-mundo-2026-el-juego-de-la-reputaci%C3%B3n-marca-pa%C3%ADs","title":"La Copa del Mundo 2026: el juego de la reputación marca-país","summary":"Por: José Luis Guisa","date_modified":"2026-02-03T18:17:13Z"},{"id":"https://conceptpr.mx/opini%C3%B3n-y-an%C3%A1lisis-1/f/de-pijama-en-el-aeropuerto-cuando-todo-comunica-pero-nada-regul","html_content":"<img src=\"https://img1.wsimg.com/isteam/ip/42fd8b3b-e2fc-4f28-b7d9-ec94dec2b5bc/Captura%20de%20pantalla%202026-01-24%20a%20la(s)%2018.49.5.png\"/><p>Por: José Luis Guisa</p>","url":"https://conceptpr.mx/opini%C3%B3n-y-an%C3%A1lisis-1/f/de-pijama-en-el-aeropuerto-cuando-todo-comunica-pero-nada-regul","title":"De pijama en el aeropuerto: cuando todo comunica pero nada regula","summary":"Por: José Luis Guisa","date_modified":"2026-01-25T01:42:13Z"},{"id":"https://conceptpr.mx/opini%C3%B3n-y-an%C3%A1lisis-1/f/el-super-bowl-el-%C3%BAltimo-gran-escaparate-global","html_content":"<img src=\"https://img1.wsimg.com/isteam/ip/42fd8b3b-e2fc-4f28-b7d9-ec94dec2b5bc/Captura%20de%20pantalla%202026-01-18%20a%20la(s)%2010.47.3.png\"/><p>Por: Brenda Espinoza</p>","url":"https://conceptpr.mx/opini%C3%B3n-y-an%C3%A1lisis-1/f/el-super-bowl-el-%C3%BAltimo-gran-escaparate-global","title":"El Super Bowl, el último gran escaparate global","summary":"Por: Brenda Espinoza","date_modified":"2026-01-18T16:52:40Z"},{"id":"https://conceptpr.mx/opini%C3%B3n-y-an%C3%A1lisis-1/f/cuando-la-narrativa-mata-la-estrategia","html_content":"<img src=\"https://img1.wsimg.com/isteam/ip/42fd8b3b-e2fc-4f28-b7d9-ec94dec2b5bc/Captura%20de%20pantalla%202026-01-10%20a%20la(s)%2012.52.0.png\"/><p>Por: José Luis Guisa</p>","url":"https://conceptpr.mx/opini%C3%B3n-y-an%C3%A1lisis-1/f/cuando-la-narrativa-mata-la-estrategia","title":"Cuando la narrativa mata la estrategia","summary":"Por: José Luis Guisa","date_modified":"2026-01-10T18:58:23Z"},{"id":"https://conceptpr.mx/opini%C3%B3n-y-an%C3%A1lisis-1/f/pretend%C3%ADan-un-cambio-pero-obtuvieron-una-crisis","html_content":"<img src=\"https://img1.wsimg.com/isteam/ip/42fd8b3b-e2fc-4f28-b7d9-ec94dec2b5bc/Captura%20de%20pantalla%202026-01-04%20a%20la(s)%2010.49.5.png\"/><p>Por: José Luis Guisa</p>","url":"https://conceptpr.mx/opini%C3%B3n-y-an%C3%A1lisis-1/f/pretend%C3%ADan-un-cambio-pero-obtuvieron-una-crisis","title":"Pretendían un cambio pero obtuvieron una crisis","summary":"Por: José Luis Guisa","date_modified":"2026-01-04T17:12:01Z"},{"id":"https://conceptpr.mx/opini%C3%B3n-y-an%C3%A1lisis-1/f/cuando-los-s%C3%ADmbolos-pierden-significado","html_content":"<img src=\"https://img1.wsimg.com/isteam/ip/42fd8b3b-e2fc-4f28-b7d9-ec94dec2b5bc/Captura%20de%20pantalla%202025-12-30%20a%20la(s)%2011.03.1.png\"/><p>Por: José Luis Guisa</p>","url":"https://conceptpr.mx/opini%C3%B3n-y-an%C3%A1lisis-1/f/cuando-los-s%C3%ADmbolos-pierden-significado","title":"Cuando los símbolos pierden significado","summary":"Por: José Luis Guisa","date_modified":"2025-12-30T17:16:07Z"},{"id":"https://conceptpr.mx/opini%C3%B3n-y-an%C3%A1lisis-1/f/cuando-una-opini%C3%B3n-se-convierte-en-crisis","html_content":"<img src=\"https://img1.wsimg.com/isteam/ip/42fd8b3b-e2fc-4f28-b7d9-ec94dec2b5bc/Captura%20de%20pantalla%202025-12-22%20a%20la(s)%2016.43.0.png\"/><p>Por: José Luis Guisa</p>","url":"https://conceptpr.mx/opini%C3%B3n-y-an%C3%A1lisis-1/f/cuando-una-opini%C3%B3n-se-convierte-en-crisis","title":"Cuando una opinión se convierte en crisis","summary":"Por: José Luis Guisa","date_modified":"2025-12-22T22:52:16Z"},{"id":"https://conceptpr.mx/opini%C3%B3n-y-an%C3%A1lisis-1/f/la-campa%C3%B1a-de-marketing-que-cambi%C3%B3-la-cultura-para-siempre","html_content":"<img src=\"https://img1.wsimg.com/isteam/ip/42fd8b3b-e2fc-4f28-b7d9-ec94dec2b5bc/Captura%20de%20pantalla%202025-12-10%20a%20la(s)%2011.26.1.png\"/><p>Por: José Luis Guisa</p>","url":"https://conceptpr.mx/opini%C3%B3n-y-an%C3%A1lisis-1/f/la-campa%C3%B1a-de-marketing-que-cambi%C3%B3-la-cultura-para-siempre","title":"La campaña de marketing que cambió la cultura para siempre","summary":"Por: José Luis Guisa","date_modified":"2025-12-10T17:37:38Z"},{"id":"https://conceptpr.mx/opini%C3%B3n-y-an%C3%A1lisis-1/f/%C2%BFtomamos-decisiones-de-manera-l%C3%B3gica-en-una-crisis","html_content":"<img src=\"https://img1.wsimg.com/isteam/ip/42fd8b3b-e2fc-4f28-b7d9-ec94dec2b5bc/Captura%20de%20pantalla%202025-11-27%20a%20la(s)%2012.43.2.png\"/><p> Por José Luis Guisa</p>","url":"https://conceptpr.mx/opini%C3%B3n-y-an%C3%A1lisis-1/f/%C2%BFtomamos-decisiones-de-manera-l%C3%B3gica-en-una-crisis","title":"¿Tomamos decisiones de manera lógica en una crisis?","summary":" Por José Luis Guisa","date_modified":"2025-11-27T19:03:38Z"},{"id":"https://conceptpr.mx/opini%C3%B3n-y-an%C3%A1lisis-1/f/consumidores-al-l%C3%ADmite-entender-acompa%C3%B1ar-demostrar","html_content":"<img src=\"https://img1.wsimg.com/isteam/ip/42fd8b3b-e2fc-4f28-b7d9-ec94dec2b5bc/Captura%20de%20pantalla%202025-11-24%20a%20la(s)%2016.54.3.png\"/><p> Por: José Luis Guisa</p>","url":"https://conceptpr.mx/opini%C3%B3n-y-an%C3%A1lisis-1/f/consumidores-al-l%C3%ADmite-entender-acompa%C3%B1ar-demostrar","title":"Consumidores al límite: entender, acompañar, demostrar","summary":" Por: José Luis Guisa","date_modified":"2025-11-24T22:59:29Z"},{"id":"https://conceptpr.mx/opini%C3%B3n-y-an%C3%A1lisis-1/f/el-or%C3%ADgen-del-caballino-rampante","html_content":"<img src=\"https://img1.wsimg.com/isteam/ip/42fd8b3b-e2fc-4f28-b7d9-ec94dec2b5bc/Captura%20de%20pantalla%202025-11-22%20a%20la(s)%2011.10.5.png\"/><p> Por: José Luis Guisa </p>","url":"https://conceptpr.mx/opini%C3%B3n-y-an%C3%A1lisis-1/f/el-or%C3%ADgen-del-caballino-rampante","title":"El orígen del Caballino Rampante","summary":" Por: José Luis Guisa ","date_modified":"2025-11-22T17:17:45Z"},{"id":"https://conceptpr.mx/opini%C3%B3n-y-an%C3%A1lisis-1/f/la-reputaci%C3%B3n-de-tu-empresa-ya-existe-lo-quieras-o-no","html_content":"<img src=\"https://img1.wsimg.com/isteam/ip/42fd8b3b-e2fc-4f28-b7d9-ec94dec2b5bc/Captura%20de%20pantalla%202025-11-08%20a%20la(s)%2012.08.0.png\"/><p>Por: José Luis Guisa</p>","url":"https://conceptpr.mx/opini%C3%B3n-y-an%C3%A1lisis-1/f/la-reputaci%C3%B3n-de-tu-empresa-ya-existe-lo-quieras-o-no","title":"La reputación de tu empresa ya existe, lo quieras o no","summary":"Por: José Luis Guisa","date_modified":"2025-11-08T18:26:53Z"},{"id":"https://conceptpr.mx/opini%C3%B3n-y-an%C3%A1lisis-1/f/el-precio-como-competencia-y-la-comunicaci%C3%B3n-de-valor","html_content":"<img src=\"https://img1.wsimg.com/isteam/ip/42fd8b3b-e2fc-4f28-b7d9-ec94dec2b5bc/Captura%20de%20pantalla%202025-11-02%20a%20la(s)%2014.35.3.png\"/><p>Por: José Luis Guisa</p>","url":"https://conceptpr.mx/opini%C3%B3n-y-an%C3%A1lisis-1/f/el-precio-como-competencia-y-la-comunicaci%C3%B3n-de-valor","title":"El precio como competencia y la comunicación de valor","summary":"Por: José Luis Guisa","date_modified":"2025-11-02T20:41:38Z"},{"id":"https://conceptpr.mx/opini%C3%B3n-y-an%C3%A1lisis-1/f/bad-breath-zone-cuando-el-erro-est%C3%A1-en-uno-mismo","html_content":"<img src=\"https://img1.wsimg.com/isteam/ip/42fd8b3b-e2fc-4f28-b7d9-ec94dec2b5bc/Captura%20de%20pantalla%202025-10-28%20a%20la(s)%2012.27.1.png\"/><p>Por: José Luis Guisa </p>","url":"https://conceptpr.mx/opini%C3%B3n-y-an%C3%A1lisis-1/f/bad-breath-zone-cuando-el-erro-est%C3%A1-en-uno-mismo","title":"Bad Breath Zone: Cuando el erro está en uno mismo","summary":"Por: José Luis Guisa ","date_modified":"2025-10-28T18:31:20Z"},{"id":"https://conceptpr.mx/opini%C3%B3n-y-an%C3%A1lisis-1/f/el-talento-en-la-era-del-algoritmo","html_content":"<img src=\"https://img1.wsimg.com/isteam/ip/42fd8b3b-e2fc-4f28-b7d9-ec94dec2b5bc/Captura%20de%20pantalla%202025-10-20%20a%20la(s)%2019.48.5.png\"/><p>Por: José Luis Guisa</p>","url":"https://conceptpr.mx/opini%C3%B3n-y-an%C3%A1lisis-1/f/el-talento-en-la-era-del-algoritmo","title":"El talento en la era del algoritmo","summary":"Por: José Luis Guisa","date_modified":"2025-10-21T02:03:31Z"},{"id":"https://conceptpr.mx/opini%C3%B3n-y-an%C3%A1lisis-1/f/burger-king-el-reino-en-crisis","html_content":"<img src=\"https://img1.wsimg.com/isteam/ip/42fd8b3b-e2fc-4f28-b7d9-ec94dec2b5bc/Captura%20de%20pantalla%202025-10-12%20a%20la(s)%2011.00.1.png\"/><p>Por: José Luis Guisa</p>","url":"https://conceptpr.mx/opini%C3%B3n-y-an%C3%A1lisis-1/f/burger-king-el-reino-en-crisis","title":"Burger King, el reino en crisis","summary":"Por: José Luis Guisa","date_modified":"2025-10-12T17:06:04Z"},{"id":"https://conceptpr.mx/opini%C3%B3n-y-an%C3%A1lisis-1/f/cuando-la-comunicaci%C3%B3n-se-disfraza-de-l%C3%B3gica","html_content":"<img src=\"https://img1.wsimg.com/isteam/ip/42fd8b3b-e2fc-4f28-b7d9-ec94dec2b5bc/Captura%20de%20pantalla%202025-10-07%20a%20la(s)%2014.11.4.png\"/><p>Por: José Luis Guisa</p>","url":"https://conceptpr.mx/opini%C3%B3n-y-an%C3%A1lisis-1/f/cuando-la-comunicaci%C3%B3n-se-disfraza-de-l%C3%B3gica","title":"Cuando la comunicación se disfraza de lógica","summary":"Por: José Luis Guisa","date_modified":"2025-10-07T20:17:47Z"},{"id":"https://conceptpr.mx/opini%C3%B3n-y-an%C3%A1lisis-1/f/sostenibilidad-en-el-coraz%C3%B3n-de-la-reputaci%C3%B3n-corporativa","html_content":"<img src=\"https://img1.wsimg.com/isteam/ip/42fd8b3b-e2fc-4f28-b7d9-ec94dec2b5bc/Captura%20de%20pantalla%202025-10-01%20a%20la(s)%2017.23.3.png\"/><p>Por: Zulma Carballo</p>","url":"https://conceptpr.mx/opini%C3%B3n-y-an%C3%A1lisis-1/f/sostenibilidad-en-el-coraz%C3%B3n-de-la-reputaci%C3%B3n-corporativa","title":"Sostenibilidad: En el corazón de la reputación corporativa","summary":"Por: Zulma Carballo","date_modified":"2025-10-01T23:26:23Z"},{"id":"https://conceptpr.mx/opini%C3%B3n-y-an%C3%A1lisis-1/f/la-credibilidad-como-moneda-de-cambio-ugc-y-micro-influencers","html_content":"<img src=\"https://img1.wsimg.com/isteam/ip/42fd8b3b-e2fc-4f28-b7d9-ec94dec2b5bc/Captura%20de%20pantalla%202025-09-29%20a%20la(s)%2016.52.1.png\"/><p>Por: josé Luis Guisa</p>","url":"https://conceptpr.mx/opini%C3%B3n-y-an%C3%A1lisis-1/f/la-credibilidad-como-moneda-de-cambio-ugc-y-micro-influencers","title":"La credibilidad como moneda de cambio: UGC y micro-influencers","summary":"Por: josé Luis Guisa","date_modified":"2025-09-29T23:12:19Z"},{"id":"https://conceptpr.mx/opini%C3%B3n-y-an%C3%A1lisis-1/f/cuando-la-f%C3%B3rmula-1-se-volvi%C3%B3-fabulosa","html_content":"<img src=\"https://img1.wsimg.com/isteam/ip/42fd8b3b-e2fc-4f28-b7d9-ec94dec2b5bc/Captura%20de%20pantalla%202025-09-19%20a%20la(s)%2011.57.2.png\"/><p>Por:  José Luis Guisa</p>","url":"https://conceptpr.mx/opini%C3%B3n-y-an%C3%A1lisis-1/f/cuando-la-f%C3%B3rmula-1-se-volvi%C3%B3-fabulosa","title":"Cuando la Fórmula 1 se volvió \"Fabulosa\"","summary":"Por:  José Luis Guisa","date_modified":"2025-09-19T18:13:56Z"},{"id":"https://conceptpr.mx/opini%C3%B3n-y-an%C3%A1lisis-1/f/libertad-de-expresi%C3%B3n-responsabilidad-y-l%C3%ADmites","html_content":"<img src=\"https://img1.wsimg.com/isteam/ip/42fd8b3b-e2fc-4f28-b7d9-ec94dec2b5bc/Captura%20de%20pantalla%202025-09-16%20a%20la(s)%2013.36.1.png\"/><p>Por: José Luis Guisa</p>","url":"https://conceptpr.mx/opini%C3%B3n-y-an%C3%A1lisis-1/f/libertad-de-expresi%C3%B3n-responsabilidad-y-l%C3%ADmites","title":"Libertad de expresión, responsabilidad y límites","summary":"Por: José Luis Guisa","date_modified":"2025-09-16T19:43:34Z"},{"id":"https://conceptpr.mx/opini%C3%B3n-y-an%C3%A1lisis-1/f/aprendizajes-de-la-pol%C3%ADtica-aplicados-a-la-empresa","html_content":"<img src=\"https://img1.wsimg.com/isteam/ip/42fd8b3b-e2fc-4f28-b7d9-ec94dec2b5bc/ConceptPR-48cbec3.png\"/><p>Por: José Luis Guisa</p>","url":"https://conceptpr.mx/opini%C3%B3n-y-an%C3%A1lisis-1/f/aprendizajes-de-la-pol%C3%ADtica-aplicados-a-la-empresa","title":"Aprendizajes de la política aplicados a la empresa","summary":"Por: José Luis Guisa","date_modified":"2025-09-08T16:29:49Z"},{"id":"https://conceptpr.mx/opini%C3%B3n-y-an%C3%A1lisis-1/f/el-ceo-que-se-rob%C3%B3-una-gorra","html_content":"<img src=\"https://img1.wsimg.com/isteam/ip/42fd8b3b-e2fc-4f28-b7d9-ec94dec2b5bc/ConceptPR-e7b6650.png\"/><p>Por: José Luis Guisa</p>","url":"https://conceptpr.mx/opini%C3%B3n-y-an%C3%A1lisis-1/f/el-ceo-que-se-rob%C3%B3-una-gorra","title":"El CEO que se robó una gorra","summary":"Por: José Luis Guisa","date_modified":"2025-08-31T17:18:09Z"},{"id":"https://conceptpr.mx/opini%C3%B3n-y-an%C3%A1lisis-1/f/el-silencio-corporativo","html_content":"<img src=\"https://img1.wsimg.com/isteam/ip/42fd8b3b-e2fc-4f28-b7d9-ec94dec2b5bc/Captura%20de%20pantalla%202025-08-22%20a%20la(s)%2014.07.4.png\"/><p>Por: José Luis Guisa</p>","url":"https://conceptpr.mx/opini%C3%B3n-y-an%C3%A1lisis-1/f/el-silencio-corporativo","title":"El Silencio Corporativo","summary":"Por: José Luis Guisa","date_modified":"2025-08-22T20:21:03Z"}]}